Happy 2024 Everyone, I hope you have had rest and recharge holidays and eager to get into the new year. It's Q4 and the end of this...

Creating a customer journey map helps identify areas to improve and strengths to to leverage.

I believe understanding current and future customers' needs well is the cornerstone of every strategy

As well as running my consulting practice Auburn, I’ve recently embarked on a career in corporate governance, and I was fortunate enough...

To reflect the breadth of services I offer, I have chosen to drop Marketing from my brand name and become Auburn. Simply Auburn. Here's why.

For lots of us, these last few months have been focussed on keeping on keeping on, adding new ways to reach our customers, or setting out...

We're all adapting to our changing environment. Does your marketing plan spark joy?

We're all now well into the swing of video based meetings, and I don't know about you but I'm seeing some great and not so great use of...

Even for marketers, establishing a clear purpose for our companies can be one of the most abstract challenges we face.